You may have seen the term ‘cold pressed juices’ being thrown around a lot lately – have you ever wondered exactly what cold pressed is?
Cold pressed refers to a particular process for extracting juice from fruit and vegetables. Traditional juicing uses high-speed metal blades to crush the fruit and vegetables into a pulp in order to extract the juice. This process tends to create a lot of heat, which is known to cause damage to important vitamins and minerals, especially Vitamin C. This is why it is often better to eat fruit or vegetables when they are raw or lightly cooked rather than overcooking them and losing nutrients.
With cold-pressed juicing the fruit and vegetables are firstly ground up, then put in a permeable pouch and pressed slowly with high force to release all the nutrient-rich juice, leaving a dry pulp. No heat is involved which helps to keep the vitamins and minerals intact. Next, our juice is packaged and placed under a high-pressure process (HPP). Using high levels of pressure rather than heat means that product quality is not compromised. Using HPP also means that harmful bacteria can be destroyed while keeping most of the good stuff active. It also reduces the need for any preservatives to be added to the final product, so that all that is left the goodness of your fruit and vegetable juice.The shelf life of the juice can then be extended without the addition of any preservatives.
Our delicious new juice varieties include Australian grown kale, green capsicum, beetroot, carrot, celery, cucumber and apple. Recent research has shown promising links between beetroot juice and blood pressure.
Beetroot juice contains particularly high levels of dietary nitrates, a compound that dilates our blood vessels and enhances blood flow.
Green leafy vegetables have also been shown to have high levels of dietary nitrates, helping to keep our heart functioning well. Studies have also shown positive effects of dietary nitrates and exercise performance.
Recent figures state that 96% of Australians are not getting enough vegetables in their daily diet Cold pressed juice can be part of a healthy diet, especially if you struggle to get your recommended intake of fruit and vegetables.
Cold pressed juice is a great source of vitamins, minerals and other phytonutrients high in antioxidant power, but don’t forget to eat whole fruit and vegetables to get the goodness of fibre in your diet as well